3 pm on a Sunday, and Rio in Kolkata, Rhik in Mumbai, Jagriti in Delhi – and many of their pre-teen friends from different parts of the country are impatient. They all want their parents to connect them to the internet. So what do you think has caught their – and their parents’ – fancy?
These children regularly join the online live story sessions, which are fun, engaging and informative – a world of time-tested tales, folklore and classics; a world of wild adventures and myriad imagination.
The Missing Link
Today’s employee demographics have changed considerably. Most of the employees are migrant population with nuclear family set ups having minimal or no support of their family. As they are busy managing a very hectic schedule at work, their kids are left to the care of housemaids, Creches and Play Schools. As a result, parents are often in no position to control what their child imbibes as values.
While the children stay cooped up in high-rise flats with mobile phones, television and Play Stations, the parents are guilt-ridden as to how to provide a life to their children similar to their own formative years which was spent amidst nature and the guardianship of an extended family.
The Organisational Opportunity
In the present day, Organisations recognise that engagement is no longer limited to employee benefits like Family Health Insurance, Sabbaticals, and Maternity and Paternity leaves. Employees are now looking for positive experiences which encompass their full family.
It is here that Organisations have an opportunity, and perhaps a responsibility, in connecting more intimately with the employees and their children.
And with the missing link decoded, what better way than to connect children through stories of yonder years steeped in culture and tradition? The online platform has its own advantages of connecting employees and their kids, spread across the world, thereby fostering a never before seen bonding😊And all of this, while the children connect from the comfort of their homes without the organisation having to manage the logistics of organising such engagement activities.
So what do you think of this new engagement initiative which adopts technology to connect stakeholders on a strong foundation of stories, learning and culture?
